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Chapter 5 of 8 · Create

Testing and feedback

How to get feedback you can use — and how to give it without crushing anyone.

Five people, one afternoon

Give five people a realistic task with your prototype and watch quietly. Note where they hesitate, misread or give up. Three people stumbling at the same point is a pattern; fix it before you test anything else.

Ask better questions

  • "What do you expect to happen if you press this?" — not "Is this clear?"
  • "What would you do next?" — not "Do you like it?"
  • "What is missing?" — people are better at spotting gaps than judging beauty.

Giving critique

Tie every comment back to the brief: "The brief says older readers — this text size will be hard for them" is useful; "I don't like the font" is not. Say what works as well as what does not, so it survives the next round.