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Chapter 7 of 8 · Launch

Launching online

From finished designs to a website people can use: platform, content and the first month.

Choose the platform by the job

  • A portfolio or brochure site: a simple website builder or WordPress with a lightweight theme.
  • An online shop: a hosted shop platform or WordPress with WooCommerce.
  • A restaurant or takeaway taking orders: a system made for food — menus with options, delivery zones, opening times and a kitchen view.

Food businesses: own your orders

Takeaways that rely only on delivery apps pay commission on every order and never own the customer relationship. A direct ordering site is worth having even alongside the apps. For WordPress, a purpose-built Wordpress food delivery theme gives you a menu with options and extras, delivery and collection, and order handling without stitching plugins together. Read our takeaway case study for the design side.

Content before decoration

Write the words first: what you do, for whom, where, how to get it. Real photos of your real product beat any stock image. Each page should answer one question.

The first-month checklist

  • Works on a phone with one thumb.
  • Loads in a few seconds on mobile data.
  • Has a privacy notice that matches what you actually collect (UK GDPR).
  • Is listed in Google Search Console with a sitemap.
  • Has one clear action on every page.