The process
From concept to creation, in eight chapters
Read them in order for a new project, or jump straight to the one you are stuck on.
- 01Concept
Write a brief that works
One page that says who it is for, what problem it solves and how you will know it worked.
- 02Concept
Research and mood boards
Look before you draw: user conversations, competitor walls and a mood board with a point of view.
- 03Create
Sketching and wireframes
Ugly, fast and many: thumbnails, crazy eights and wireframes before any pixels.
- 04Create
Prototyping on a budget
Paper, card, foam and clickable mock-ups: build just enough to learn something.
- 05Create
Testing and feedback
How to get feedback you can use — and how to give it without crushing anyone.
- 06Create
Brand basics: name, logo, colour, type
The small kit every new business needs, and the accessibility checks most people skip.
- 07Launch
Launching online
From finished designs to a website people can use: platform, content and the first month.
- 08Launch
Protecting your ideas (UK)
Copyright, design rights, registered designs, trade marks and patents — what each one covers.